ULTA

NASDAQ: ULTA

547.74
-0.15 (92.50%)

USD · Cached quote

Volume underlay MA (50) Bollinger Bands (20, 2) RSI (14) — 80/20 MACD (12, 26, 9) Accumulation/Distribution Anchored VWAP Historical Volatility (10, 252)
ULTA advanced chart — Yahoo Finance

Advanced chart with volume, red MA(50), Bollinger Bands, RSI, and MACD. Chart PNG auto-refreshes every 4 hours from the scraper. Updated 2026-10-06T15:33:41.629109437Z

article Analysis

ULTA (ULTA) — Range-bound

ULTA (ULTA) is trading at $547.74, -0.15 (92.5%) on the session. Over the last 128 sessions the trend is flat with a +0.9% move. Price is -4.3% from its 6-month high and +21.5% from its 6-month low. Annualised volatility (30-day) is ~28%.

Probability scenarios

Bullish
55%
Neutral
30%
Bearish
15%

Bullish bias — 4 bullish, 2 bearish, 2 neutral of 8 signals.

Timeframe ratings

Long-term
★★★★★ Bullish
Intermediate
★★★★★ Bullish
Short-term
★★★★★ Bullish

Trend Range-bound / consolidating

ULTA (ULTA) is trading at $547.74. Over the last 128 sessions the trend is **flat** with a +0.9% move.

Price is -4.3% from the 6-month high and +21.5% from the low. Annualised volatility (30-day) is ~28%.

Price is on the 15-day MA ($545.32) and above the 50-day SMA ($537.25).

Bollinger Bands Inside the bands — range-bound

Bollinger Bands (20, 2): price is at $547.74, upper $556.64, middle $544.85, lower $533.06. Price is inside the bands — range-bound.

Bandwidth is 4.3% of price — contracted (low volatility, breakout pending). Width contraction often precedes a directional breakout; expansion confirms one underway.

RSI (14) Healthy pullback

RSI(14) is 59.0. Above 50 — bullish momentum intact, no exhaustion.

Generally: above 70 = overheated, above 50 = bullish trend, below 50 = bearish trend, below 30 = oversold.

MACD (12, 26, 9) Bearish — momentum slowing

MACD (12, 26, 9): line $2.85, signal $4.19, histogram -1.344.

The fast line has crossed below the signal line and the histogram is negative. Price may still be rising overall, but momentum is weakening — often seen before a correction, a sideways consolidation, or a final push higher.

Volume Analysis Balanced volume

Up-day and down-day volume are roughly even (ratio 0.79) over the recent 19 sessions — no strong conviction either way.

Rule of thumb: price up on high volume = accumulation; price down on high volume = distribution. Low-volume pullbacks after a rally are usually profit-taking, not panic.

Smart Money (A/D) Smart money distributing

The A/D line is falling and well off highs. If smart money were exiting you would expect lower highs and volume spikes on down days — distribution pressure is building.

A/D combines price position within the day's range with volume: rising = net buying pressure, falling = net selling pressure. It often leads price at turning points.

Anchored VWAP Above anchored VWAP — period buyers in profit

Price ($547.74) is +7.5% above the anchored VWAP ($509.35). Buyers who entered at the period's volume-weighted average are in profit and less likely to panic-sell.

Anchored VWAP is the volume-weighted average from the start of the scraped series — a proxy for the period's average institutional cost basis.

Key Levels 3 resistance / 3 support levels

Current price $547.74. Resistance above: $548.16, $555.59, $566.10. Support below: $544.85, $529.01, $517.56.

Watch $548.16 as the first upside level to clear, and $544.85 as the first downside level to hold. A clean break of either often determines the next leg.

Resistance $548.16
Resistance $555.59
Resistance $566.10
Support $544.85
Support $529.01
Support $517.56

Signal breakdown

  • Trend (6mo) Neutral Slope is near-flat — range-bound price action.
  • Price vs 50-day SMA Bullish Price is above the 50-day SMA ($537.25).
  • RSI (14) Bullish RSI 59 — holding above 50, momentum intact.
  • MACD (12,26,9) Bearish Histogram negative (-1.344) — fast line below signal.
  • Bollinger %B Bullish Price in the upper half of the bands (%B 0.62).
  • Volume profile Neutral Volume balanced between up and down days.
  • A/D line Bearish A/D line slope is falling — distribution pressure.
  • AVWAP Bullish Price above anchored VWAP ($509.35).

Generated from 128 daily closes in the scraped 6-month OHLCV series (quote data 2026-10-06T15:33:41.629109437Z). Every level, rating, and probability traces to a computed indicator — no commentary is hand-written or fixed per symbol. Recomputed on each page load from the latest scrape.